Creating exclusive luxury brands that engage ultra high net worth customers.

An island escape like no other.

From strategy to creation right through to brand activation our tailored solution was instrumental in helping one of Australia’s most prestigious families reposition their offering. Brand & Co was commissioned by the Oatley family to create a new brand and identity platform to reflect Bob Oatley’s vision for Hamilton Island, an invigorated Audi Race Week and to launch the new Great Barrier Reef Yacht Club and 40 ultra luxury villas.

The brand is inspired by the rich colours of the Coral Sea, marine life and the soaring silhouette of full sails.