"Do you live an Intercontinental life?"

Brand & Co was appointed by the Intercontinental Hotels Group to create an overarching brand idea & design for all their corporate marketing and consumer sales collateral.

Firstly, we engaged well-known photographer Murray Fredericks and art directed a series of images and photographs that captured the hotel’s unique offering while complementing the brand’s core positioning. We then set about redesigning all of their print and digital brand assets and created a series of campaigns to localise their global marketing campaign – “Do you live an Intercontinental life?”