From Strategy and Creation right through to Brand Activation.

Brand
Strategy

The foundation of creating an outstanding brand, which resonates with the right audience and delivers on its business goals, is a carefully considered strategy. Once defined, the strategy will feed into everything a brand does, from its tone of voice to visual identity, marketing strategy through to advertising campaigns.

At Brand & Co, before we start mapping out a strategy, we begin with a detailed research phase, immersing ourselves in a client’s business and the sector they operate within. The insights gained from this phase will help establish the point of difference for a brand, what sets them apart from the competition, and ensure we are telling the right story.

The strategies we develop for our clients are results-driven and focused on growth, and every piece of the strategic puzzle plays an important part in creating a strong and memorable brand identity, which ultimately helps drive a bottom line return on investment.

Our Methodology.

We solve business challenges for brands using tailored, highly effective end-to-end solutions. Our results-driven creative process flows seamlessly from strategy and brand positioning through to content creation and brand activation, and our digital expertise is second-to-none.

Our services include:
Strategy

Customer insights
Brand research
Archetypal profiles
Brand positioning
Content strategy
Brand architecture
Brand workshops

Creation

Livery
Tone of voice
Nomenclature
Identity systems
Design and innovation
Overarching brand idea
Brand communications

Activation

Placemaking
Brand guidelines
Signage and wayfinding
Brand experiences
Rich media content
Digital and e-commerce
Social media campaigns

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