Reminiscent of the well-loved inner city villages of Europe and Manhattan.

Brand & Co was commissioned by Investec Bank to design and implement an end-to-end brand and marketing campaign for Sydney’s most distinguished new boutique residences. Inspired by timeless 20th century styles, 10 Wylde Street showcases a modern interpretation of refined architecture with a bold contemporary edge. Designed by SJB Architects these residences are uniquely crafted with an attention to detail seldom seen in modern architecture.

Capturing the essence of the surrounding area, our overarching creative concept encaptured and promoted the many benefits of a Potts Point lifestyle, which enjoys a true diversity of culture and commerce, with applauded restaurateurs, designers and artists all drawn to this vibrant destination.

80% of these luxurious residences were sold in two days and the balance within 2 weeks.