The mission of the Louis Vuitton Moët Hennessy (LVMH) group is to represent the most refined qualities of Western ‘Art de Vivre’ around the world. To this day LVMH continues to be synonymous with both elegance and creativity. The products and the cultural values they embody blend tradition and innovation and kindle dream and fantasy.
For more than 8 years Brand & Co were the lead agency for Moët Hennessy Australia in localising Louis Vuitton Moët Hennessy’s global marketing plan to their trade partners in both on-premise accounts (bars and restaurants) and off-premise accounts (liquor distributors and sponsorship). Brands within the portfolio range from the world’s leading champagnes to spirits and wines. Our brand strategies and ideas crossed over an enormous array of both corporate and high-profile events including: the VRC Spring Racing Carnival Moët & Chandon Stakes, the famous Barefoot & Black Tie Ball, exclusive vintage champagne launches, Mercedes-Benz Fashion Week (Sydney), L’Oreal Fashion Week (Melbourne) and other exclusive co-branding experiences.