With a plethora of new Gold Coast developments hitting the market in early 2018, our launch of Naia Mermaid Beach proved to be a standout, achieving exceptional registrations, impressive sales at launch and strong ongoing interest.
With a plethora of new Gold Coast developments hitting the market in early 2018, our launch of Naia Mermaid Beach proved to be a standout, achieving exceptional registrations, impressive sales at launch and strong ongoing interest.
The appeal of the project was driven by a highly customised marketing solution across all media channels, including a powerful social media campaign which captured the imagination of many people.