HPG Australia, the local property arm of international conglomerate Hailiang Group, engaged Brand & Co to execute a strategic brand marketing campaign to launch their landmark $450 million residential and lifestyle precinct adjoining one of Sydney’s most loved urban green spaces – Sydney Park. We saw this as a unique opportunity to tell the story of transformation from an underutilised industrial area to an exemplar of biophillic design and urban greenery.
HPG Australia, the local property arm of international conglomerate Hailiang Group, engaged Brand & Co to execute a strategic brand marketing campaign to launch their landmark $450 million residential and lifestyle precinct adjoining one of Sydney’s most loved urban green spaces – Sydney Park. We saw this as a unique opportunity to tell the story of transformation from an underutilised industrial area to an exemplar of biophillic design and urban greenery.
The pillars of our strategy were borne of a fundamental human truth – we all innately seek a connection with nature. Armed with this knowledge, we offered an opportunity to “Transform the way you live” – to live a life at one with your environment.
‘One Sydney Park’ is the embodiment of a journey of transformation and connection with nature.
The pillars of our strategy were borne of a fundamental human truth – we all innately seek a connection with nature. Armed with this knowledge, we offered an opportunity to “Transform the way you live” – to live a life at one with your environment.
‘One Sydney Park’ is the embodiment of a journey of transformation and connection with nature.
The rare combination of a precinct immersed in nature while never compromising on quality of design and materials was highlighted and reinforced throughout the campaign, reaching its zenith in the interactive experience of the website.
