A brand is more than an intangible idea, it’s a valuable asset worthy of ongoing investment. Building the right brand that tells the right story is an indispensable part of any business strategy, but it’s not just a case of set and forget. The Corporate & Financial sector is a dynamic environment and as the market and consumer expectations change, it’s the brands that evolve who will reap the rewards of continued customer engagement.
We help brands remain relevant and connected in a market that is always on the move. We start with a robust strategy, creating a roadmap for the task ahead. Client and stakeholder interviews and brand workshops unearth the essence of the brand, which is then aligned with the business vision. Investing in this process builds customer loyalty, accelerates growth and generates an exponential return on investment.
Clients we have worked with include:
Northcape Capital • Investec Bank • AMP Capital • Bank of Sydney • Macquarie Bank • Fortius • Beluga Capital • Bank of Melbourne • Colonial Investments • MST Capital • Jencap • Merchant Payment Solutions • Civic Valuations • Mont Lawyers • EG Funds Management
Tone of voice
Design and innovation
Overarching brand idea
Signage and wayfinding
Rich media content
Digital and e-commerce
Social media campaigns