From Strategy and Creation right through to Brand Activation.

Hotel &
Resorts

Our understanding of the hotels and resorts industry, and what it takes to succeed, comes from many years of working with everyone from asset owners to international management teams and operators. We know a hotel and resort brands distinction relies on exclusive products, elevated service and extraordinary experiences.

Our brand strategies help to define and deliver how a hotel and resort brand differs from their competitors and is special to their customers. By creating memorable sensory experiences that engage all the senses we connect their brand purposefully with discerning guests to drive more direct bookings, increase brand awareness and grow customer base.

Services

Brand Discovery
Brand Workshops
Competitor Analysis
Naming
Brand Strategy
Brand Idea, Identity & Culture

Audience Profiles
Hotel Positioning & Concept Creation
Project Marketing & Sales Collateral
Brand Experience design across all channels & touchpoints
F&B Concepts

Product Innovation
Customer Journey Mapping
Guest Experience Strategy
Guest Experience Guidelines
Social Media Strategy
Marketing Strategy

Digital & Online
Hotel Collateral & Packaging
Video & Motion Graphics
Consumer Campaigns
Installations
Art Curation

Clients

Accor
Hamilton Island Yacht Club
& Luxury Villas
Hilton Hotels & Resorts
Hyatt Hotels & Resorts
IHG – Intercontinental Hotel Group
Lobster Bay – Lombok Indonesia

Kashi Condominiums – Niseko Japan
Meyhome – Phu Quoc Vietnam
Mysa – Ha Long Bay Vietnam
Sentosa Cove – Singapore
Song Tien – HCMC Vietnam
Stamford Group
The Peninsula Hope Island Golf Resort

Our Methodology.

We solve business challenges for brands using tailored, highly effective end-to-end solutions. Our results-driven creative process flows seamlessly from strategy and brand positioning through to content creation and brand activation, and our digital expertise is second-to-none.

Our services include:
Strategy

Customer insights
Brand research
Archetypal profiles
Brand positioning
Content strategy
Brand architecture
Brand workshops

Creation

Livery
Tone of voice
Nomenclature
Identity systems
Design and innovation
Overarching brand idea
Brand communications

Activation

Placemaking
Brand guidelines
Signage and wayfinding
Brand experiences
Rich media content
Digital and e-commerce
Social media campaigns

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