From Strategy and Creation right through to Brand Activation.

Luxury
Branding

Rapid technological advancements and changing consumer attitudes have transformed the luxury landscape and the way people interact and connect with brands. Working with luxury brands for over 20 years, Brand & Co has been at the forefront of these changes and understands the importance of adapting to this evolving market by creating strong, personalised relationships between brands and their customers.

Today, brands must create more meaningful luxury experiences that elicit an emotional response, drive desirability, and inspire the consumer to see how the brand fits into their life and expresses who they are.

We speak the visual and emotional language of luxury, intrinsically understand the behaviour of luxury consumers, and can seamlessly connect your brand to this affluent audience. Applying cutting-edge strategy that utilises the power of technology, combined with visually striking creative executions, we can create deeper engagement and drive successful business outcomes throughout the lifetime of the brand-consumer relationship.

Our Methodology.

We solve business challenges for brands using tailored, highly effective end-to-end solutions. Our results-driven creative process flows seamlessly from strategy and brand positioning through to content creation and brand activation, and our digital expertise is second-to-none.

Our services include:
Strategy

Customer insights
Brand research
Archetypal profiles
Brand positioning
Content strategy
Brand architecture
Brand workshops

Creation

Livery
Tone of voice
Nomenclature
Identity systems
Design and innovation
Overarching brand idea
Brand communications

Activation

Placemaking
Brand guidelines
Signage and wayfinding
Brand experiences
Rich media content
Digital and e-commerce
Social media campaigns

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