From Strategy and Creation right through to Brand Activation.

Luxury &
Lifestyle

There are the physical elements of luxury and lifestyle brands – the elements you see, touch, wear or use. But even more important is the way these brands make you feel. The brands that are most memorable are the ones that deliver meaningful luxury experiences and elicit an emotional response. By inspiring consumers to see how a brand fits into their life and expresses who they are, brands can drive connection and desirability.

These are the experiences we create. We like to think of it as brand “theatre” – inspiring stories that speak to the heart as well as the head. Our work runs from bespoke, elegant lifestyle brands and marketing campaigns, through to branding and video campaigns for events, launches and branded environments. Importantly, these emotive, visually stunning executions are all ignited with the same spark – a well-defined brand strategy.

Services

Brand Discovery
Brand Workshop
Competitor Analysis
Naming
Brand Strategy
Brand Idea, Identity & Culture

Audience Profiles
Brand Experience design across all channels & touchpoints
Customer Journey Mapping

Marketing Strategy
Marketing Calendar Development
Brand Collateral & Packaging
Product Photography
Lifestyle Photography
Campaign Video

Website Design
Digital & Online Campaigns
Social Media Strategy & Planning

Clients

American Express Events|
Beluga Luxury Travel
Cape Mentelle
Cloudy Bay
Crown Casino
Dom Perignon
Hennessy Cognac
Fashion Targets Breast Cancer
Great Barrier Reef Yacht Club

Louis Vuitton Moet Hennessy
Mercedes Fashion Week
Moet & Chandon Spring Carnival
Perrier-Jouet
Piermarq Art Gallery
Puma
Valet Private
Verve Cliquot
Vinery Stud

 

Our Methodology.

We solve business challenges for brands using tailored, highly effective end-to-end solutions. Our results-driven creative process flows seamlessly from strategy and brand positioning through to content creation and brand activation, and our digital expertise is second-to-none.

Our services include:
Strategy

Customer insights
Brand research
Archetypal profiles
Brand positioning
Content strategy
Brand architecture
Brand workshops

Creation

Livery
Tone of voice
Nomenclature
Identity systems
Design and innovation
Overarching brand idea
Brand communications

Activation

Placemaking
Brand guidelines
Signage and wayfinding
Brand experiences
Rich media content
Digital and e-commerce
Social media campaigns

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