07.
20.06.19

20 years branding Luxury

20 years in the business of branding marks a time to celebrate and to recognise our journey to date.

As we set our sights on the next 20 years, we also reflect on our past, the work we are most proud of and the brands that were transformational in our growth as a strategic branding and design agency for luxury brands. Moët Hennessy Australia is one such brand.

In June 2019 Moët & Chandon are celebrating the 150th anniversary of its signature Moët Imperial Champagne with the release of a limited edition bottle. A global icon of celebration, Moët Imperial honours the ancient bond between Moët & Chandon and France’s regal family, distinguished by their unique style, prestige and luxury.

Louis Vuitton Moët Hennessy (LVMH)

The mission of the Louis Vuitton Moët Hennessy (LVMH) group is to represent the most refined qualities of Western “Art de Vivre” around the world. To this day LVMH continues to be synonymous with both elegance and creativity. The products and the cultural values they embody blends tradition and innovation and kindles dream and fantasy.

Our brand ideas help keep the number one champagne house perpetually in vogue

 

For more than 8 years Brand & Co partnered with Moet Hennessy Australia in localising Louis Vuitton Moet Hennessy’s global marketing plan to their trade partners in both on-premises accounts (bars and restaurants) and off-premises accounts (liquor and sponsorship). Brands within the portfolio range from the world’s leading champagnes to spirits and wines.

 

Our brand strategies and ideas crossed over an enormous array of both corporate and high-profile events including:

The VRC Spring Racing Carnival Moet
and Chandon Stakes
The famous Barefoot & Black Tie Ball
Exclusive vintage champagne launches
Mercedes-Benz Fashion Week (Sydney)
L’Oreal Fashion Week (Melbourne)
Plus other exclusive co-branding exercises

 

“They understand the luxury market. They constantly produce ideas that have that fine balance of innovation and creativity…” Jonathan Coles, National Marketing Director
Moët Hennessy Australia (LVMH).

Designing luxury brands since 1999

 

Through providing consulting, creative and communication services to the global luxury industry for 20 years, we have acquired deep knowledge and specialist expertise in the luxury, prestige real estate and premium lifestyle sectors.

We believe that strategy and creativity go hand-in-hand and luxury is in the details. We are passionate about working with premium brands and we also know how to elevate aspiring brands.

We often get asked how we approach new creative work for luxury brands to make sure it’s fresh and distinct from our past work whilst still having our Brand & Co ‘stamp’ on it (part of the reason clients come to us).

Across 20 years, the depth of our creative work has been broad and it’s this diversity, we believe, that helps fuel our creativity and inspiration for new ideas.

Our clients have included category defining visionaries, investment bankers, property developers, boutique hoteliers, retailers, designers, influencers and dreamers across a range of luxury industry sectors. We are fortunate to have many client relationships which are long-term and personal, because they are based on shared values of authenticity and integrity.

We’ve helped prepare PR Technology to be ‘fit for market’ by sharpening up the alignment of their brand with their business objectives as one of the largest and most respected Porsche workshops specialising in race car preparation, fabrication and engineering in Australia.

We’ve positioned Beluga Charter, a subsidiary of Beluga Capital as the ultimate travel and leisure experience for their luxury, travel, concierge and lifestyle management business.

 

As a trusted partner for more than 15 years, our brand ideas have elevated Vinery Stud to be one of the world’s most recognised and premium thoroughbred studs.

Our expertise and experience keeps brands at the forefront of emerging trends. We understand the shift in consumer expectations for luxury and premium lifestyle brands and we are able to seamlessly reposition brands to meet these changing demands.

As part of our 20 year celebrations, we are looking to the future to build upon our core capabilities, expand our global network and drive successful business outcomes for our clients.

New luxury brands currently in development include a luxury 500-key sustainable Scandinavian hotel in Ha Long Bay Vietnam working alongside interior architects from globally-renowned OEO Studio in Copenhagen, a 6-star luxury resort and villas in Lombok, as well as 75 ultra high-end residences in Hong Kong.

So, while commemorating and reflecting upon this 20th anniversary milestone, it is our firm hope, and ambition, that the best really is yet to come…

 

 

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