From Strategy and Creation right through to Brand Activation.

Property &
Development

We collaborate with urban masterplanners, architects, interior designers and landscape architects to brand places and spaces where people want to live, work and play. Our experience in branding, placemaking and marketing world-class communities and iconic destinations spans all asset classes. In the residential sector our work includes large-scale projects, as well as high-end boutique and premium penthouse developments. Our commercial work includes retail and shopping centres, mixed-use precincts and workplaces.

Starting with the seed of an idea and building it into a trusted and desired brand, based on a robust strategy and exceptional design, we can manage and flawlessly execute the entire project for your development.

Clients we have worked with include:
Mirvac • Lend Lease • GPT Group • CBRE • EG Funds Management • AMP Capital  Centuria • Grosvenor • Stamford • Investa • QIC • Poly Global • Savills • ARA  Asset Management Singapore • Hailiang, China • Topspring International Hong Kong •  Straits Real Estate Singapore • Knight Frank • Waterbrook Lifestyle Resorts • OSK Property Malaysia • JLL • Australian National University • Western Sydney University • Meyhome, Phu Quoc Vietnam • Song Tien HCMC Vietnam • Jencap Developments Hong Kong • Capitel • Rebel Property Group • Aqualand • Property Industry Foundation • AREC

Our Methodology.

We solve business challenges for brands using tailored, highly effective end-to-end solutions. Our results-driven creative process flows seamlessly from strategy and brand positioning through to content creation and brand activation, and our digital expertise is second-to-none.

Our services include:
Strategy

Customer insights
Brand research
Archetypal profiles
Brand positioning
Content strategy
Brand architecture
Brand workshops

Creation

Livery
Tone of voice
Nomenclature
Identity systems
Design and innovation
Overarching brand idea
Brand communications

Activation

Placemaking
Brand guidelines
Signage and wayfinding
Brand experiences
Rich media content
Digital and e-commerce
Social media campaigns

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