From Strategy and Creation right through to Brand Activation.

Property
Marketing

With a booming real estate market and intense competition in the property development sector, it’s more important than ever to harness the power of branding to set your development apart in a crowded market.

More than just a place to live, people are seeking a lifestyle, a sense of place and a vibrant community. By bringing this vision to life and connecting with buyers on an emotional level, you can build demand, drive sales, and ensure premium prices are secured for your development.

WIth a proven track record in property marketing, securing impressive results for clients such as Mirvac, HPG Australia and Qualitas, Brand & Co can help differentiate your development from the competition, and effectively communicate your unique selling points. Starting with the seed of an idea and building it into a trusted and desired brand, based on a robust strategy and exceptional design, we can manage and flawlessly execute the entire project for your development.

Our Methodology.

We solve business challenges for brands using tailored, highly effective end-to-end solutions. Our results-driven creative process flows seamlessly from strategy and brand positioning through to content creation and brand activation, and our digital expertise is second-to-none.

Our services include:
Strategy

Customer insights
Brand research
Archetypal profiles
Brand positioning
Content strategy
Brand architecture
Brand workshops

Creation

Livery
Tone of voice
Nomenclature
Identity systems
Design and innovation
Overarching brand idea
Brand communications

Activation

Placemaking
Brand guidelines
Signage and wayfinding
Brand experiences
Rich media content
Digital and e-commerce
Social media campaigns

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