Disrupting the luxury resort market
for Bali’s “laidback” neighbour.

Design a life of peaceful intention and laidback luxury.

Experience Natural Luxury

Lobster Bay Lombok represents the realisation of a life dream for entrepreneur businessman Andrew Clarke who fell in love with Lombok’s untouched and raw beauty 20 years ago. Andrew engaged Brand & Co to craft a brand for the resort that embodied his vision to create an authentic boutique escape that respects the purity of the land and the culture of its people.

Inspired by the natural surrounds and the colour palette of the island, we designed a handcrafted logo that is organic, elegant and timeless and connects people to the experience of the resort – natural luxury.

We built the story around the key messages of traditional inspired design, unspoilt nature, a serene experience and open-hearted hospitality. Branded services provided for the Lobster Bay villas and private residences included printed and online material, brochure, website, video, social media content and merchandise.

Experience Natural Luxury

Lobster Bay Lombok represents the realisation of a life dream for entrepreneur businessman Andrew Clarke who fell in love with Lombok’s untouched and raw beauty 20 years ago. Andrew engaged Brand & Co to craft a brand for the resort that embodied his vision to create an authentic boutique escape that respects the purity of the land and the culture of its people.

Inspired by the natural surrounds and the colour palette of the island, we designed a handcrafted logo that is organic, elegant and timeless and connects people to the experience of the resort – natural luxury.

We built the story around the key messages of traditional inspired design, unspoilt nature, a serene experience and open-hearted hospitality. Branded services provided for the Lobster Bay villas and private residences included printed and online material, brochure, website, video, social media content and merchandise.

An integrated wellness strategy.

A place to pause, exhale and reconnect with nature.

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